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Do your battlefield estimate before formulating your plan
Step 4 in the Battle Readiness procedure we’ve been examining is the estimate and plan. The estimate is a sequential process for assessing the situation and determining key factors, options, and...
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Seize and maintain the initiative–this is the essence of offensive action
Do you find yourself continually responding to competitors’ actions or do you instead initiate changes that your competitors must respond to? Do your competitors find you predictable? Is there...
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Target Should Have Started with a Bridgehead and Phased Expansion in Canada
Last week Target announced that it was shutting down completely its Canadian operation, all 133 stores, and taking a $5.4 billion writedown. What was originally supposed to be the beginning of a...
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Use force multipliers
In military strategy and tactics, a force multiplier is anything that creates synergy between different weapons systems or units. For instance, tanks, infantry, artillery, and engineers are moderately...
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Avoid frontal assaults by using the indirect approach
The best way to defeat an entrenched enemy is to go around him, exposing weaknesses and gaps in the defence, and exploiting them to go beyond his defences in order to threaten his whole position. Are...
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Give them what they need, not just what they want
One of the most important lessons I learned as a young army officer was that it’s more important to give followers what they need than what they want. Yes, it can be good to offer rewards and...
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Send out scouting parties before your commit your main forces
Time spend in reconnaissance is rarely wasted. Whenever a military force is advancing against enemy positions, it always sends out scouting parties to reconnoitre the terrain, confirm enemy positions...
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Regularly evaluate your offensive posture
I have developed a quick and easy tool to help you determine and evaluate your offensive posture. Ask yourself the following questions: Do you pick and choose the best customers or do you take what you...
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A New Approach to Strategy Formulation and Implementation
I was recently discussing different approaches to strategy formulation and implementation with my good friend Phil Symchych. Phil is an expert in wealth building for owners of mid-market enterprises....
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Make small, probing advances with new or modified products, services,...
You learn more by moving than by staying put. The normal impulse is to stay put and defend your position when you don’t know where to go or what to do. Unfortunately, this leaves you open to rapid...
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Êtes-vous prêts pour un automne chaud ?
Je ferai un « Briefing de préparation au combat » lors du Kickoff Motivation 2015, organisé annuellement par Michel Bélanger de La Zone Vente (lazonevente.com). Voir le billet descriptif de Michel…
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